26.08.2025
shamCRM launches the Call Center module for operators and sales managers

This tool brings together all the essential features for operators and managers in one convenient interface, helping businesses respond to calls faster, improve customer service, and boost sales. Discover how the “Call Center” module can transform your operations!


What is the “Call Center” module and why is it important?

A call center is a specialized system for handling inbound and outbound calls aimed at improving customer service and sales. Integrating a call center with a CRM, such as shamCRM, enables automation, advanced analytics, and centralized customer data storage. The new “Call Center” module in shamCRM is designed for companies that actively use telephony and offers a unified interface for both operators and managers.

Key Benefits of the Module:

  • Centralization: All calls and customer data are stored in one place.
  • Automation: Simplifies routine tasks such as logging calls.
  • Analytics: Tracks performance and quality of work effectively.

Features of the shamCRM “Call Center” Module

The “Call Center” module is designed to meet the needs of operators, sales managers, and executives. Here’s how it works:

  • Dedicated Call Interface: All inbound, outbound, and missed calls appear in one convenient window. Operators no longer need to switch between apps or search conversation history.
  • Real-Time Operations: Incoming calls are displayed instantly, allowing operators to respond quickly and avoid losing clients.
  • Detailed Statistics: Managers can access analytics on call volume, duration, and individual employee performance to optimize processes.
  • Quality Monitoring: Each call can be evaluated against set criteria, helping improve quality control and the customer experience.

These features complement other powerful tools in shamCRM.


Why is the “Call Center” module critical for business?

Telephony remains a key communication channel for many companies. Research shows that 60% of customers prefer calling to resolve issues, and 80% of them expect a response within 10 minutes. The speed and transparency of your call center directly impact sales and customer loyalty. The shamCRM “Call Center” module addresses these challenges by:

  • Boosting Efficiency: Operators spend less time searching for information, while managers gain instant access to analytics.
  • Ensuring Quality Control: Call evaluation identifies weak points and helps train staff.
  • Driving Conversions: Quick, high-quality responses increase the chances of closing deals.

How to Get Started with the “Call Center” Module?

Getting started takes just a few steps:

  1. Activate the Module: Log in to your shamCRM account and enable the “Call Center” in settings.
  2. Customize Interfaces: Adapt operator and manager dashboards to fit your business tasks.
  3. Integrate Telephony: Use IP telephony for full synchronization.

For a fast setup, reach out to our support team.

Try shamCRM for free and start optimizing your call center today!


Frequently Asked Questions (FAQ)

Which businesses benefit from the “Call Center” module?
It’s ideal for businesses with active telephony, including call centers, online stores, delivery services, and leasing companies.

Does the module require additional hardware?
No, it works over the internet and integrates with existing telephony solutions such as My Calls.

How does the module improve service quality?
The call evaluation feature helps analyze conversations, identify mistakes, and improve customer experience.


Transform Your Call Center with shamCRM

The new “Call Center” module in shamCRM makes call management and service quality control simpler and more effective. Join forward-thinking companies and optimize your business in 2025!