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Facebook Integrations · Facebook

CRM with Facebook Messenger integration

Messages from the company Page in Messenger arrive in the CRM as leads — with a source and a conversation history.

Included in the plan
  • Messages from the Page arrive in the CRM as leads
  • Several Pages — each into its own funnel
  • Leads from Meta lead forms land in the same place automatically

What gets in the way of selling through Facebook

This is what the channel looks like while it lives outside your sales system.

Nobody checks Page messages

A couple of people have access to the Page, and incoming Messenger chats are read once a day at best.

Leads from ads disappear into nowhere

Lead forms collect contacts, but by the time they are exported to a spreadsheet and called, the customer’s interest has gone cold.

Nobody can tell if ads pay off

Leads come in, sales happen, but you cannot tie one to the other and measure what the channel returns.

Nobody recognizes a returning customer

Someone wrote six months ago, but there is no history — you have to find everything out again.

Several Pages mean several windows

The brand, a branch, and a second line each have their own Page. Switching between them eats the manager’s time.

The reply comes too late

Messenger does not remind you about unanswered messages, so some chats simply stay without a reply.

How shamCRM solves it

Once connected, Facebook stops being a separate app and works as part of the sales team.

Messenger in the shared inbox

Messages from the Page arrive in the same place as Instagram, WhatsApp, and Telegram. You can reply from a computer without opening Facebook.

Lead forms go straight into the funnel

A lead from a Meta ad creates a customer card with contacts and a source — no spreadsheet exports.

The AI agent replies first

The agent answers typical questions around the clock and hands the chat to a manager when the customer is ready to buy.

Every company Page

Connect each Page separately and send its inquiries to their own funnel and their own managers.

What you get inside the CRM

Several Pages

A brand, a branch, a second line: each Page sends inquiries into its own funnel and to its own owners.

Lead forms from ads

Leads from Meta lead forms create a customer card with contacts and a source automatically.

Official access

Connection is a Facebook login and Page admin rights: employee passwords are not stored in the CRM.

Files, photos, and voice notes

Documents and media go to the customer straight from the chat in the system.

Unified inbox in shamCRM: Instagram, WhatsApp, and Telegram conversations in one window
Unified inbox in shamCRM: Instagram, WhatsApp, and Telegram conversations in one window

What the company gets — not just the manager

Analytics by channel

You can see how many inquiries and sales Facebook brought compared with Instagram, WhatsApp, and Telegram.

Nothing stays unanswered

An “unanswered” filter and an unread counter show chats nobody has reached.

History stays with the company

The conversation is tied to the customer card and the organization, not to an employee’s personal profile.

Assignment by rules

Inquiries get an owner automatically — by Page, source, or day of the week.

How to connect

  1. 1

    Open Integrations and choose Facebook.

  2. 2

    Sign in to an account with Page admin rights.

  3. 3

    Choose the Pages whose inquiries you want in the CRM.

  4. 4

    Set the funnel and the people responsible for new leads.

If something does not work — we will connect it for you during the free trial.

Common questions about Facebook

What do I need to connect?

Facebook Page admin rights. You sign in through Facebook, choose the Page you need, and allow access to messages.

Can I connect several Pages?

Yes, each Page connects separately and can send inquiries into its own funnel.

Does Instagram connect with the same login?

An Instagram business profile is linked to a Facebook Page, so the login is shared. But the integrations are set up separately — so inquiries from different channels do not mix.

Do comments under Facebook posts arrive too?

The CRM receives Messenger messages and leads from lead forms. Working with comments is currently available for Instagram.

How much does the integration cost?

The integration is included in the plan. There is no separate fee.

A few words about Facebook and CRM

Facebook is used less than Instagram in the region, but that is often where ads with lead forms run, and where Pages with history, reviews, and old customers remain. Messenger inquiries are handled last — simply because nobody keeps the tab open.

The shamCRM integration removes that human factor: messages and leads from the Page become work for the sales team, land in the shared inbox, go to assigned managers, and show up in channel reports.

Connect Facebook to the CRM free for 14 days

We will open full access, help set up the integration, and show the system on your processes.

Workspace opens immediately · 14 days free · no card