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Online sales

Online sales: a site and a Telegram store inside the CRM

One catalog, two storefronts: a site on your domain and a store in Telegram that opens from a button in the bot. An order becomes a funnel lead immediately — with items, amount, address, and an assigned manager.

What is included

Two storefronts on one catalog

You maintain products, prices, and stock once. Customers choose where it is easier to buy.

Telegram mini app

A store that opens right inside Telegram

The customer opens your bot, taps a button, and lands in the catalog. No app to install and no sign-up — they enter with their Telegram account.

  • Catalog, product cards, search, and cart inside Telegram
  • Checkout in a few taps, with no logins to type
  • Order-status updates arrive in the same chat
  • B2B mode: the customer confirms a phone number and sees their prices
The shamCRM store in Telegram: a product catalog and cart inside the mini app

Telegram mini app

Store on the site

A storefront on your domain, branded as yours

The same catalog is served as a regular online store: categories, product cards, cart, and online payment. It runs on your domain or on a shamcrm.com subdomain.

  • Logo, favicon, and colors — yours
  • Meta tags, sitemap, and robots for search engines
  • Sign-in by phone number, Google, or Telegram
  • The cart works without registration
The shamCRM online store on the site: catalog, product card, and cart

Store on the site

This only works this way with a CRM

An order does not end as an order

With a standalone store builder, orders live in one system and customers and chats live in another. Here the storefront and sales share one database.

Online-store orders in shamCRM: cart contents, amount, address, and assigned manager
  1. 1

    The order lands in the funnel

    Cart contents, amount, address, and payment method are visible on the lead right away. The source is visible too: Telegram or the site.

  2. 2

    The lead gets an owner

    Manager, status, tasks, and deadlines — same as any other deal. An order cannot sit unnoticed.

  3. 3

    Questions from the store go into the shared inbox

    The buyer writes from the storefront, and the thread appears next to WhatsApp, Instagram, and Telegram. A manager or an AI agent can reply.

  4. 4

    The customer learns the status on their own

    Change the order status — a message goes to the buyer in Telegram automatically, with your text.

  5. 5

    History stays with the customer

    What they bought, for how much, and when — on the customer card. Campaigns and repeat sales are built from that history.

  6. Nothing to move by hand or reconcile twice a day.

Launch takes a day, not a month

You do not need a developer, a designer, or hosting: the storefront is already built. You fill it and brand it.

  1. 1

    Turn on the module

    On higher plans the mini app is already in the subscription. On the others the storefront attaches as a separate add-on.

  2. 2

    Fill the catalog

    Categories, photos, attributes, and prices. Products can be added by hand, loaded from an Excel template, or pulled from 1C.

  3. 3

    Set up payment and delivery

    Payme, Click, Alif, or cash on delivery. Pickup from a branch, or delivery to an address with a fee and a free-shipping threshold.

  4. 4

    Publish the storefront

    Connect a Telegram bot and a domain, upload a logo and banners — the store is open for orders.

What the storefront includes

All of this is already in the module — nothing extra to build or buy.

Catalog and categories

Unlimited categories and subcategories, several photos per product, catalog search, banners, and featured collections on the home page.

Attributes and variants

Color, size, volume — any properties. Each variant has its own price, barcode, and stock.

Customer-specific prices

Several price types: retail, wholesale, dealer. After a phone check, a wholesaler sees their own price list.

Discounts and bonuses

A percent discount on selected products and for a specific period. The buyer’s bonus balance is applied at checkout.

Online payment

Payme, Click, and Alif, plus cash on delivery. A payment link is created automatically, and the payment status is visible on the order.

Delivery and pickup

Address on a map, delivery fee, free shipping from an amount, pickup from a branch. Shipping via Fargo with a waybill and tracking.

Stock and warehouses

Stock by warehouse and branch comes from inventory; availability is visible in the catalog. Pickup is from the right branch.

Orders and statuses

Your own statuses for your process, an order kanban, change history, and Excel export.

Chat with the buyer

A question from the store arrives in the CRM as a regular conversation — in one inbox with messengers. A manager or an AI agent replies.

Import and sync with 1C

Product upload and download via an Excel template, plus item and price exchange with your 1C database.

Domain, brand, and SEO

Your domain, logo, favicon, and colors. Meta tags, sitemap, and robots are configured from the CRM.

Sales analytics

Orders and revenue by month, average order value, top 10 products, and a split by storefront — how much Telegram and the site brought in.

Accept payment online

Connected under your contract with the payment service. Cash on delivery works with no integration.

What it would cost to build the same thing separately

Typical prices for custom store and bot development in Central Asia. Timeline — from a month, and that is still without a CRM.

What it would cost to build the same thing separately Custom development In shamCRM
Telegram bot with catalog, cart, and payment 5–7 million som Included in the subscription
Store website with a responsive layout 15–20 million som Included in the subscription
Admin for products, orders, and customers 5–7 million som Included in the subscription
Payments, delivery, inventory, and 1C sync 5–7 million som Included in the subscription
Launch, training, and support 5–7 million som Included in the subscription
CRM, messengers, inventory, and AI agents A separate subscription Included in the subscription
Total before the first order 35–48 million som and a month of work One subscription

Market estimate, 2026. A ready-made store builder will cost less than custom work, but you would still have to buy and wire up CRM, inventory, messengers, and AI separately.

Who the storefront covers as the main scenario

The store is set up for the type of business: retail, food orders, or a wholesale portal for counterparties.

The storefront is part of the plan, not a separate product

The store and mini app attach to any plan and live in one subscription with the CRM, messengers, inventory, and AI agents. There is no separate invoice for a store builder.

The mini app is already included in: Premium VIP

View pricing

Store questions

Do I have to pay for the store separately?

The mini app is already included in Premium and VIP. On other plans the store and mini app attach as an add-on to the subscription — amounts are on the pricing page. There is no separate invoice for a “store builder.”

Do I need my own domain and hosting?

No. The storefront opens right away on a shamcrm.com subdomain, and you can attach your own domain later — hosting and updates are on us.

How does a customer get into the Telegram store?

They open your bot and tap the menu button — the catalog opens right in Telegram. No app to install, no sign-up, no passwords: they enter with their Telegram account.

Can I accept payment online?

Yes: Payme, Click, and Alif. A payment link is created at checkout, and the payment status is visible on the order. Connection is under your contract with the payment service. Cash on delivery works immediately, with no integration.

Will I have to re-enter products?

No. There is Excel upload via a template and sync with 1C — items, prices, and stock are pulled from your database.

Do store orders land in the funnel?

Yes, and that is the main difference from a standalone store. An order creates a lead with cart contents, amount, address, and source; a manager is assigned; and purchase history stays on the customer card for repeat sales.

Will it work for wholesale?

Yes. In B2B mode the customer confirms a phone number and then sees the price type assigned to them. The catalog, discounts, and stock are shared with the retail storefront.

Open a store where your customers already are

We will show the storefront in Telegram and on the site with your products and calculate what is included in the plan.

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