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AI agents

AI in the CRM: a chatbot, call review, and the database

Not a separate bot builder. AI replies in Instagram, WhatsApp, and Telegram, reviews calls, and writes to old customers — inside the same CRM the sales team uses.

Why this does not work like an ordinary bot

It understands, it does not hunt for keywords

The agent runs on the DeepSeek and ChatGPT large language models. The customer can write in a jumble, with typos, in a mix of languages — the agent still understands the request.

It replies from your materials

Price list, sales script, delivery terms, and a FAQ — the agent replies only from those and does not invent what is not there.

It works inside the CRM, not next to it

The agent changes the deal stage, fills card fields, creates a task for the manager, and leaves a conversation summary. Nothing to copy by hand.

It knows when to call a person

As soon as the customer is ready to buy or asks something outside its competence, the agent hands the chat to a live manager and explains what has already been agreed.

A shamCRM AI agent replies to a customer in chat and hands the conversation to a manager
AI call analysis in shamCRM: conversation transcript and a manager score against a checklist

What you need to launch

  1. 1

    A shamCRM plan

    The agents work inside the CRM. Any plan works — from Basic to VIP.

  2. 2

    Your materials

    Price list, script, FAQ, and working terms. We train the agent on them together with you.

  3. 3

    Connected channels

    Messengers or telephony — depending on the agent. Connection is included in the CRM plan.

  4. 4

    One or two days

    That is how long setup and checking the agent’s replies on real inquiries takes.

Have not chosen a CRM plan yet?

AI agents connect to any plan. Core CRM features, messengers, and the mobile app are included in each of them.

CRM plans

Questions about AI agents

Do I need a CRM plan to connect an AI agent?

Yes, the agents work inside shamCRM and connect to your plan. Agent pricing is not included in the CRM plan and is billed separately.

Can I connect only one agent?

Yes. Agents are sold independently: you can take chat only, call review only, or everything together.

Which languages do the agents work in?

Russian, Uzbek, Tajik, and English. The agent replies in the language the customer wrote in and understands mixed speech.

Can the agent give the customer a wrong answer?

The agent replies from your materials: price list, scripts, and FAQ. If it is unsure or the customer is ready to buy, the chat is handed to a live manager. Every conversation is visible in the CRM, and the agent’s behavior can be corrected at any time.

What happens to customer data?

Chats and call recordings stay in your CRM. Only the text of the inquiry needed for the reply goes to the model, and the model is not trained on your data.

Can I see how it works before paying?

Yes. During the free trial we will set the agent up on your price list and sales scenario so you can see its replies on real inquiries.

We will show the agent on your inquiries

Leave a request — we will set the agent up on your price list and sales scenario and show how it replies to your customers.

Workspace opens immediately · 14 days free · no card