shamCRM
AI agents
AI call review

AI reviews every call, not the sample a supervisor had time to hear

AI transcribes every conversation, scores managers against your checklist, finds unhandled objections, and shows at which stage customers leave. This is call review, not autodial. A supervisor saves up to 11 days a month of listening.

See prices

100%

100% of conversations are reviewed and scored — no sample listening

A team of five managers makes about 1,300 calls a month. Listening to them in person would take a supervisor about 11 working days. Usually they listen to a few recordings instead and draw conclusions from those. The agent gives a picture of all 100% of calls.

Why this happens

Unclear where sales are lost

Conversion drops, and the reason is not visible: is the traffic off-target, or are managers not finishing the job. Without call review it is an argument at the level of feelings — and the ad budget burns for nothing.

Everyone talks however they want

The script sits in a document, and on the call the manager skips uncovering the need and names the price right away. Checking that on every call by hand is impossible.

Nobody collects customer objections

“Too expensive,” “I’ll think about it,” “a competitor is cheaper” are heard every day, but nowhere recorded. The sales team does not get ready answers to them.

The best managers’ experience is not passed on

One employee closes twice as many deals, and nobody knows what they say differently. A new hire learns for months instead of a week.

AI call review

Every conversation is checked against the same rules

The agent reviews every recording in a row: it transcribes, scores against your checklist, and determines the call result and the loss reason. The supervisor looks at a summary, not recordings: where the script slipped, which objections were not handled, and which customers need to be saved now.

AI call analysis in shamCRM: conversation transcript and a manager score against a checklist

How it works

1
We connect telephony

Asterisk, Sipuni, OnlinePBX, Zadarma, Moi Zvonki, and others. Recordings land on the customer card automatically.
2
We set up the checklist

We move your script into scoring criteria: greeting, uncovering the need, presentation, handling objections, agreement on the next step.
3
The agent reviews the conversation

A transcript with speaker separation, a score on each criterion, a total score, call type, result, and loss reason.
4
Weak calls go to the supervisor

A low score, a stop-word, or a customer in the risk zone — the agent creates a task and escalates the conversation while the deal can still be saved.

What the agent does

A transcript with speaker separation

You can see who said what and when. The conversation can be read in a minute instead of listening.

Quality score and a manager score

Every call gets a score against your criteria, and the manager gets a running score and a place in the ranking. The supervisor sees who is carrying the team and who is slipping.

A checklist of your script

The agent checks whether each point was done: greeted, uncovered the need, named the next step.

BANT analysis

Budget, authority, need, and timeline — from the conversation you can see how ready the customer actually is to buy.

Keywords and stop-words

Promises that should not be made, rudeness, mentions of competitors — all of that is found and goes into the report.

Loss reason and call type

The agent itself determines how the conversation ended and why the customer declined, and fills that in on the card.

Manager ranking and a risk zone

Who is carrying the team, who fails the same script points, which customers need a call urgently.

Automatic actions in the CRM

After the review the agent changes the deal status, creates a task, adds a tag, or opens a new deal.

The short version

100%: Every call reviewed, not a sample “by ear”
Minutes: The review is ready a few minutes after the conversation ends
Yours: The checklist and scoring criteria are yours, not a template
BANT: Budget, authority, need, and timeline are visible on every call

How much time it takes to listen to everything by hand

Calculated on 22 working days a month and an 8-hour working day for the supervisor.

Managers on the team Calls per day per manager Average call length, min

Change the values — the calculation updates at once.

1 320 conversations a month on your team

88 hours of recordings — that is how much you would need to listen to in full

11 working days a supervisor would spend on this every month

The agent reviews this entire volume automatically. The supervisor looks only at weak calls and the summary — and saves up to 11 working days a month.

Works with your channels

Pricing

Billing depends on the daily limit of reviewed audio. The limit is counted in minutes of conversation per day.

Analysis Start

Start

Who it is for: For small businesses that need basic call-quality control.

Transcript, summary and call result, conversation type, loss reason, overall quality score, and BANT analysis.

35$ /month

30 minutes of talk time a day

Included:

Transcript, summary, and call outcome on the card
Call type, outcome, and loss-reason detection
Overall call quality score
BANT analysis and customer-interest detection

Analysis Premium

Analysis VIP

Maximum

Who it is for: For mature teams that need deep analytics across the whole sales department.

The full set: conversion, mistake, and lost-revenue analytics, manager ranking, customers at risk, CRM auto-actions, quotes from the call, and interaction history.

95$ /month

3 hours of talk time a day

Included:

Transcript, summary, and call outcome on the card
Call type, outcome, and loss-reason detection
Overall call quality score
BANT analysis and customer-interest detection
Configurable criteria and a script checklist
Keyword and banned-phrase monitoring
Auto-tasks and escalation of weak calls to a supervisor
Analytics on scores, mistakes, and objections
Full analytics: conversion, mistakes, and lost revenue
Manager ranking and customers at risk
CRM auto-actions: status, task, deal, or tag
Quotes from the conversation and customer interaction history

Have not chosen a CRM plan yet?

AI agents connect to any plan. Core CRM features, messengers, and the mobile app are included in each of them.

CRM plans

Other AI agents

AI chatbot Replies in messengers Database reactivation agent Brings old customers back AI autodial Calls customers by voice

Common questions

How does the call-analysis limit work?

The limit is counted in minutes of audio per day. For example, on the Start plan that is 30 minutes of conversation a day, which is roughly ten short calls.

Which telephony works?

Asterisk, Sipuni, OnlinePBX, Yeastar, Zadarma, Moi Zvonki, and other services that can pass a call recording. Connecting telephony is included in the CRM plan.

Can I set my own scoring criteria?

Yes, the checklist is built around your script: you set the points and their weight. Criteria can be changed at any time; the next calls will be scored under the new rules.

How accurate is the transcript?

The agent recognizes Russian, Uzbek, and Tajik speech, separates speakers, and handles noise and mixed speech. Disputed spots can always be checked: the recording sits next to the transcript.

Will managers know their calls are being scored?

That is your decision. Scores can stay with the supervisor only, or be opened to managers — many companies open them, because the employee sees the specific points they failed and tightens them on their own.

What about recordings of old calls?

The agent reviews conversations from the moment it is connected. An archive can be run separately — we will estimate volume and timing for your task.

We will review your calls during the free trial

We will build a checklist from your script and show a review of real conversations from your team — with scores and the mistakes we found.

Workspace opens immediately · 14 days free · no card