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Direct drowns in the general feed
Leads, price questions, and broadcasts sit in one list. While the manager scrolls to the right chat, the customer is already asking a competitor.
Integrations · Instagram
CRM with Instagram integration
Direct messages, comments under posts, and leads from Meta ads land in the CRM automatically. Managers or an AI agent reply.
Included in the plan
- Direct, comments, and story replies — in one inbox
- Leads from Meta ads enter the funnel with their source
- The AI agent replies first and hands a warm customer to the manager
What gets in the way of selling through Instagram
This is what the channel looks like while it lives outside your sales system.
Comments go unanswered
Twenty “how much?” comments sit under a post, and nobody replies. Everyone else sees the unanswered comment — that costs trust.
The conversation lives on the manager’s phone
An employee leaves — and the chats and agreements leave with them. There is no way to recover the context on that customer.
Nobody can tell what ads actually bring in
Budget goes out, leads come in, but you cannot tie a specific sale to an ad. Decisions are made by feel.
Nights and weekends go silent
A large share of messages arrives outside working hours. By morning the customer has already bought elsewhere.
Several accounts mean constant switching
The main profile, a second brand, a regional account: log in, log out, log in again. Somewhere in there a customer is waiting for a reply.
How shamCRM solves it
Once connected, Instagram stops being a separate app and works as part of the sales team.
Every inquiry in one list
Direct, comments under posts, and story replies arrive in one inbox with a channel filter. You can reply from a computer without switching profiles.
An AI agent instead of a queue
The agent answers questions about price and stock, reads voice notes and photos, and when the customer is ready to buy — hands the chat to a manager and steps aside.
The lead lands in the funnel immediately
Every inquiry becomes a lead with a source, an owner, and a history. Lead forms from Meta ads land in the same place automatically.
You can see what the channel returns
How many messages came in, how fast managers replied, and how many of those became sales — in reports by channel and by employee.
What you get inside the CRM
Comments and stories
Comments under posts, story replies, and mentions land in the CRM. You can keep them as a separate chat so they do not mix with Direct.
Lead forms from ads
A Meta lead form immediately creates a customer card with contacts and a source — no spreadsheet export.
Several profiles
The main brand, a second line, a regional account: each profile connects separately and sends inquiries into its own funnel.
Files, photos, and voice notes
A price list, a product photo, a document, or a voice message goes to the customer straight from the chat in the system.
See Instagram in action
A short walkthrough from connection to the first messages in the CRM.
What the company gets — not just the manager
The database stays with the company
The account is connected to the organization, not to an employee. A manager leaves — the chats and customer history stay put.
Less manual copying
Contacts and the gist of the request land in the customer card from the conversation. No need to copy data into a spreadsheet and lose it along the way.
Control without reading every chat
An “unanswered” filter, an unread counter, and average time to first reply for each manager. Problem chats show up immediately.
A manager sees only their own customers
Access rights limit chats by owner, so the database does not leave with the employee.
No developer needed
Setup is a Facebook login and a profile choice. It takes minutes and is included in the plan.
One channel among many
Instagram works in the same window as WhatsApp, Telegram, and Facebook: the customer writes where they already do, the manager works in one place.
How to connect
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1
Open the Integrations section in the CRM and choose Instagram.
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2
Click Connect and sign in to the Facebook account linked to the Instagram business profile.
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3
Allow access to messages and choose the business profile you need.
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4
Choose the funnel where new inquiries will land — that is all.
If something does not work — we will connect it for you during the free trial.
Common questions about Instagram
Will Instagram block the account?
No. The integration uses the official Instagram API for business profiles. The account password is not stored in the CRM, and you do not need to log into the app from someone else’s device.
Do I need a business profile?
Yes. The profile must be switched to a business account and linked to a Facebook Page — that is Instagram’s own requirement. The switch is done in profile settings and costs nothing.
Can I connect several accounts?
Yes, each profile connects separately, and its inquiries can go to their own funnel and their own managers. The number of channels depends on the plan.
Do comments also land in the CRM?
Yes, comments under posts arrive as a separate channel. The AI agent can reply in public and continue the conversation in direct messages — where people discuss a purchase.
What happens to the old conversation history?
Instagram does not give past chats through the API, so only messages from the moment of connection enter the CRM. From then on, the full history builds up in the customer card.
How much does the integration cost?
The integration is included in every plan. There is no separate fee. Plans differ by the number of connected channels and users.
A few words about Instagram and CRM
In Central Asia, Instagram is not a storefront — it is the main sales channel: people ask the price in Direct, react to stories, and leave questions under posts. The problem is that the app is not built for a sales team: it has no funnel, owners, reminders, or reports, and the conversation physically lives on one person’s phone.
The shamCRM integration closes that gap: nothing changes for the customer, they write where they already do. Inside the company, order appears — leads with a source, owners, deadlines, an AI agent for night messages, and clear numbers on the channel.
Connect Instagram to the CRM free for 14 days
We will open full access, help set up the integration, and show the system on your processes.
Workspace opens immediately · 14 days free · no card