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The database holds customers you have already paid for

The agent finds contacts who once showed interest and disappeared, writes to them itself in the convenient messenger with a fitting reason, and hands the manager anyone who replied.

5–25×

That is how much more expensive it is to acquire a new customer than to work with one you already have.

The estimate varies by industry, but the order of magnitude is the same: ads for a new customer cost several times more than going back to someone who already knows you. Meanwhile an old-leads database usually just sits in the CRM.

Source: Harvard Business Review, “The Value of Keeping the Right Customers”

Why this happens

The database grows, and there are no sales from it

Over years of work, thousands of contacts pile up in the CRM: some never reached a purchase, some bought once. There is nobody to go back to them.

A manager will not write to a thousand people

They have fresh leads that count toward the plan. The old database is work that is always put off until “when things are quieter.”

Unclear who to write to, and with what

The price did not work for one, the second was waiting on a shipment, the third chose a competitor. Sending everyone the same message is pointless.

A mass blast looks like spam

The same text to the whole database produces complaints and blocks, not deals. You need a conversation, not a blast.

Database reactivation agent

Database reactivation as regular work, not a one-off campaign

The agent itself chooses who to come back to, writes first, and talks: it answers questions, reminds them what was agreed last time, and hands the manager anyone whose interest has returned. You can review and approve the campaign before launch.

A database-revival campaign in shamCRM: the selected customer segment and a conversation the AI agent started

How it works

  1. 1

    We choose a segment of the database

    For example, everyone who has not replied for more than three months, or people who declined because of price. Filters are on the fields of your CRM.

  2. 2

    We prepare a reason

    A new price list, a restock, a promotion, a change in terms. The agent does not write “just to remind you we exist,” but with a specific reason.

  3. 3

    You approve the campaign

    The recipient list and sample messages are visible before launch. Nothing is sent without your confirmation.

  4. 4

    The agent writes and runs the dialogue

    It answers questions, handles objections, updates the card, and hands the manager anyone ready to keep talking.

What the agent does

It finds who to bring back

It selects contacts by time since last touch, loss reason, previous deal amount, and other card fields.

Writes in the messenger the customer prefers

Telegram, WhatsApp, or Instagram — wherever the customer already talked with you before.

A campaign with confirmation

The list and the texts are visible in advance. Launch is only after you agree, so there are no surprise broadcasts.

A conversation, not a blast

If the customer replies with a question, the agent continues the dialogue from your price list instead of going silent until a manager joins.

Everything is logged in the CRM

The customer’s reply, a new deal stage, and a task for the manager appear on the card automatically.

You can see the campaign result

How many were written to, how many replied, how many returned to the funnel, and for what amount.

The short version

0
Spent on ads: we work the database you already have
3
Channels for the first touch: Telegram, WhatsApp, Instagram
Before launch
The campaign is visible and can be approved or changed
In the CRM
Replies and new deals appear on the cards themselves

Works with your channels

Pricing

The price depends on the size of the database and the number of campaigns per month. We will quote it for your volume.

We price it on your database

The price depends on the size of the database, the number of campaigns, and the channels for outreach. We will look at your database together and give an exact figure — that is free.

Have not chosen a CRM plan yet?

AI agents connect to any plan. Core CRM features, messengers, and the mobile app are included in each of them.

CRM plans

Common questions

How much does the database reactivation agent cost?

The price is calculated individually: it depends on the size of the database, the number of campaigns, and which channels to write in. Leave a request — we will calculate it on your database.

Will this look like spam?

The agent writes only to people who have already contacted you, in the channel where you already talked, and with a specific reason. The messages are not identical: the agent takes into account how the last conversation ended.

Do we control what will be sent?

Yes. You see the database segment and sample messages before launch and confirm them by hand. The campaign can be stopped at any time.

What happens when the customer replies?

The agent continues the conversation: it answers questions about the price list and terms, updates the card, and creates a task for the manager once interest is confirmed.

Will this work if the database is small?

It starts to make sense from a few hundred contacts. If the database is smaller, it is usually better to connect the chat agent so you do not lose fresh inquiries.

We will calculate what can be lifted from your database

We will look at your database together: how many contacts fit reactivation, what reason to write with, and how much it will cost.

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