In Tajikistan and Uzbekistan, where sales are rapidly moving online, manual work is becoming expensive and inefficient. Sales automation allows you to reduce deal time from 3 days to 3 hours, increase revenue by 30%, and free your team from routine tasks.
This article is a detailed guide to sales automation — from theory to practice, with real examples from Dushanbe and Tashkent.
What sales automation is and why it matters
Benefits of sales automation in Tajikistan and Uzbekistan
8 key sales processes to automate
Top 6 tools for sales automation
Step-by-step setup of sales automation in 10 days
Integrations: CRM, messengers, 1C, payments
Case studies from the CIS
Common mistakes in sales automation
The future of sales automation, 2025–2030
Sales automation is the use of CRM systems, chatbots, analytics, and integrations to automatically perform repetitive tasks in sales.
According to Gartner's Sales Automation theory, 65% of a sales manager’s tasks can be automated.
A client writes on WhatsApp
A bot qualifies the lead
CRM creates a deal
An invoice is sent automatically
After payment — status updates to “Closed”
The manager receives a notification only when necessary
In 2025, sales automation is not a “nice to have” — it’s essential.
74% of companies in Uzbekistan and 68% in Tajikistan already use CRM (Uzum Business survey).
| Benefit | Effect | Local Example |
|---|---|---|
| Speed | Deal in 3 hours | Dushanbe: furniture order |
| Control | 100% of deals in CRM | Tashkent: B2B sales |
| Scale | +500 leads without +5 managers | shamCRM + bots |
| Analytics | Revenue forecasting | Real-time dashboard |
| Savings | –40% on payroll | 1 bot = 3 managers |
Tajikistan: 80% of leads from WhatsApp, offline cash payments on delivery
Uzbekistan: 70% of sales through Uzum, Click, Payme
Conclusion: Sales automation must include messengers + local payments + offline mode.
Lead collection — from Telegram, WhatsApp, Instagram, website
Qualification — bot asks 3 questions: “Need? Budget? Timeline?”
Deal creation — automatically in CRM
Sending proposals/invoices — PDF template
Payment — via Oson, Payme, Korti Milli
Delivery — automatic courier request
Post-sale — auto-review, upsell
Analytics — dashboard: conversion, average check, LTV
| Tool | Function | Price | Suitable for |
|---|---|---|---|
| shamCRM | CRM + bots + analytics | from 49,000 TJS | Tajikistan |
| AmoCRM | Pipeline + messengers | from 5,000 TJS | Both |
| Bitrix24 | CRM + tasks + 1C | from 6,000 TJS | Large business |
| ManyChat | Chatbots | from $15 | Messengers |
| Oson / Payme | Payments | 1–2% | Both |
| Zapier | Integrations | from $20 | All |
Recommended gold setup:
shamCRM + ManyChat + Oson + Zapier
| Day | Task | Tool |
|---|---|---|
| 1–2 | Build the sales pipeline | shamCRM |
| 3–4 | Set up a chatbot | ManyChat |
| 5 | Connect payments | Oson / Payme |
| 6 | Sync with 1C | API |
| 7–8 | Test deals (10 real tests) | Real clients |
| 9 | Analytics dashboard | shamCRM |
| 10 | Team training (1 hour) | — |
Automation funnel example:
Lead → Qualification (bot) → Deal (CRM) → Invoice → Payment → Delivery → Review
shamCRM ↔ WhatsApp/Telegram
shamCRM ↔ Oson — payment → “Paid” status
shamCRM ↔ 1C — inventory, invoices
Zapier — connects everything: website → CRM → bot → payment
Client: “I need a laptop” → Bot: “Budget? Urgency?” → CRM creates deal → Invoice for 5M UZS → Payment via Payme → Courier → Review
| Mistake | Consequence | Solution |
|---|---|---|
| Automation without a pipeline | Chaos | Pipeline first → then bots |
| No mobile access | Managers don’t work | Mobile CRM app |
| Ignoring local payments | Client refuses to pay | Oson, Payme, Korti Milli |
| Complex bots | Customer leaves | Max 3 steps |
| No analytics | Don’t know what works | Weekly dashboard |
AI assistants: auto-calls, churn prediction
Voice bots: taking phone orders
AR in sales: product try-on in chats
Blockchain payments: instant transfers
Forecast:
By 2030, 70% of B2C and 60% of B2B sales in Tajikistan and Uzbekistan will be automated.
Sales automation is not an expense — it’s an investment with a payback of 3–6 months.
Start with shamCRM + a bot, and in 10 days your sales system will work on its own.
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