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CRM in plain words
Picture a shop where leads come in on Instagram and to a manager’s phone. With one manager, everything stays in their head. With three, the questions start: who replied to the customer who wrote last night, and why did they buy from the shop next door today.
A CRM puts all of this in one place. Each customer has a card with chats, calls, and orders, and each deal has its stage and its owner. If a manager goes on holiday or leaves, the history stays with the company.
Why a business needs a CRM
The main thing a CRM gives you is that leads stop getting lost. Every inquiry becomes a record, and the system reminds you if nobody replied or a deal has been stuck for too long.
The owner also sees sales without asking the managers: how many leads came in, how many reached payment, and at which stage customers drop off. Nobody has to build the report from spreadsheets in the evening; it adds up on its own.
What a CRM does
Systems differ, but the core is the same: a customer card, a sales pipeline with stages, tasks with reminders, and reports. That is where the differences start. Some CRMs connect messengers and telephony, others run a warehouse, an online store, or an AI that answers customers at night.
CRM and messengers
In Uzbekistan and Tajikistan most selling happens in messengers and on Instagram. A CRM that is not connected to them does little here: managers keep chatting from their phones, and the system stays empty. Check that channels connect directly and that the chat history is kept.
shamCRM messenger integrations →
How much a CRM costs
Almost every CRM charges monthly: per user, or per plan with a set number of users. Channels, storage, implementation, and AI may cost extra.
shamCRM costs from 15 USD a month (199,000 UZS or 180 TJS) on the Basic plan for 3 users. Standard is 39 USD for 10 users, Premium is 79 USD for 20, and VIP is 129 USD for 30. These prices are for a 6-month prepayment. Pay for 12 months and every plan except Basic is 15% off.
When you do not need a CRM
If you work alone with a couple of dozen customers, a notebook or a spreadsheet will do, and a CRM only adds work. It is worth thinking about one when a second person starts answering customers, or when leads start slipping between messengers.
More: when you do not need a CRM →
How to choose a CRM
Take a trial and test the system on your own leads: connect the channels and set up a pipeline, then after a week ask the managers whether it works for them. On their websites systems look alike; the difference shows only in daily work.