Sales are the core of any business, and a well-structured sales funnel helps increase them. We’ve updated the sales funnel functionality in shamCRM, adding the ability to create multiple funnels, customize stages, assign employees, and analyze performance at every step. Learn how these improvements and a deeper understanding of sales can help your business grow in 2025!

What Are Sales and Why Are They Important?

Sales are the process of interacting with clients to turn their interest into a purchase. They include stages from lead generation to deal closure and post-sale support. In modern business, sales require a systematic approach, and a sales funnel in a CRM helps structure this process.

Key aspects of sales:

• Attracting clients: Using channels like advertising, messengers, or calls to generate leads.

• Process management: A sales funnel helps track deal stages, identify weak points, and increase conversions.

• Analytics and optimization: Sales data shows which channels and employees are the most effective.

Using a CRM like shamCRM automates sales, saves time, and boosts revenue. Research shows that companies using CRM increase sales by an average of 29%.

What Is a Sales Funnel and How Does It Work?

A sales funnel visualizes the customer journey from first contact to purchase. It consists of stages like Introduction, Negotiation, and Deal Closure. In a CRM, the funnel helps automate tasks, track progress, and analyze conversion rates.

Benefits of a CRM sales funnel:

• Transparency: All deal stages are visible in a single interface.

• Automation: Reduces manual work, allowing managers to focus on clients.

• Analytics: Identifies bottlenecks where clients are lost and helps fix them.

The updated sales funnel in shamCRM makes this tool even more flexible and powerful.

New Features in shamCRM Sales Funnel

We’ve enhanced the sales funnel in shamCRM to meet the needs of businesses of any size. Here’s what’s new:

• Multiple funnels for different directions: Manage multiple niches or projects by creating separate funnels for each product or team.

• Customizable deal stages: Add, rename, or reorder stages (e.g., Contact, Presentation, Deal). Customize colors for visual clarity.

• Analytics and filters: Analyze conversions, identify weak points, and track deals by employee, project, or stage using filters.

• Employee assignment: Assign responsible managers to specific funnels for faster work and better oversight.

Why the Updated Funnel Matters for Business

A flexible sales funnel not only tracks deals but also helps manage them. Statistics show that companies using CRM funnels increase conversions by 15–30%. The updated shamCRM funnel helps:

• Identify bottlenecks: Analytics show where clients are lost, allowing you to optimize the process.

• Accelerate sales: Customizable stages and employee assignments reduce deal processing time.

• Increase control: Managers monitor team performance in real time, while employees work in an intuitive interface.

How to Start Using the Updated Sales Funnel

Setting up the new sales funnel in shamCRM is simple and intuitive:

1. Activate the feature: Log in to your shamCRM account and go to the Sales Funnels section.

2. Configure funnels: Create multiple funnels, add stages, and assign responsible employees.

3. Analyze data: Use filters and analytics to track progress and optimize performance.

For faster implementation, contact our team.

Try shamCRM for free and start managing sales more efficiently today!

Frequently Asked Questions (FAQ)

What is a sales funnel and who needs it?
A sales funnel is a tool for managing deals, tracking stages, and increasing conversions. It’s suitable for businesses in retail, services, leasing, and e-commerce.

Can the funnel be customized for unique processes?
Yes, you can add stages, rename them, change their order and colors, and assign employees.

How does funnel analytics help increase sales?
Analytics identifies stages where clients are lost, allowing you to optimize the process and boost conversions.

Increase Sales with shamCRM

The updated sales funnel in shamCRM provides flexibility, control, and analytics to help your business grow. Join other companies and optimize your sales in 2025!